Careers
EAC

Marketing Manager

Marketing managers plan campaigns, research markets, and promote products and services to grow demand.

Typical Responsibilities

  • Develop marketing strategies
  • Analyze market trends
  • Lead campaigns
  • Manage budgets and teams

Education

Bachelor’s degree in marketing, business, or communications common.

Licenses & Certifications

Optional certifications (e.g., AMA Professional Certified Marketer).

Skills

CommunicationCreativityAnalyticsLeadershipStrategy

Work Environment

Offices or remote; full-time; collaborative, deadline-driven.

Salary Information

National median: $157,620/year

Source: U.S. Bureau of Labor Statistics, OEWS, May 2023 (national)

National figures only; local wages vary by region.

Employment Outlook

As fast as average (+6%, 2022–32)

Source: U.S. Bureau of Labor Statistics, OOH 2022–32 projections (national)

Career Preparation Recommendations

  • Build marketing experience
  • Develop a portfolio of campaigns
  • Study market analytics